Colgate Pro Gum Health YouTube
Brand
2. The four (4) roles of advertising. Which are relevant for this ad?
Marketing
3. What does the ad. want the audience to do or not do?
The ad wants audience to be aware about the gum disease and Colgate's product is helpful towards curing it.
4. Who is the target audience?
The general public who is conscious about their oral health.
5. What are the target audience's needs, concerns and interest?
Oral Health and the function of the product.
6. What is the message?
The message is to create awareness among people that are not aware of them having gum disease.
7. Discuss the message being conveyed.
It shows that the average person that brushes their teeth with the normal.
8. Who does the message appeal to?
Audience that aren't aware of the oral health.
9. What is the desired communication outcome?
To let audience realize the importance of oral health towards the gum disease.
10. What other communication channel is most effective?
Radio commercials.
11. Identify the ad and specific product being advertised and describe the ad.
The product that is advertised is the toothpaste, also the impression of the company about their overall image which they are selling toothbrush, mouth wash and floss. Which is also certified by dentist.
12. What does the ad show, people, products, scenery, etc?
People in a company having a discussion about the topic gum disease in a meeting room. At first the host of the meeting were asking about who has gum disease while most of the employees doubted they have gum disease. After one of the lady tested out with floss it shows that bleeding gum is also a symptom of gum disease although it doesn't look severe to our everyday life.
13. What is not discussed about the product?
The specific product itself, the price and where to get it.
14. What image is portrayed?
A very professional image feels like they did research about what were they presenting
15. Is it true to life or puffery?
It is true to life because is a fact.
16. Is the ad a slice-of-life, fear, humor, sex or other type of ad?
It portrays a little bit of fear as they shows the symptom of gum disease.
17. Who is in the ad, if a star, what image does he or she portray?
It portrays people who are ignorance about oral health and show how limited their knowledge towards oral health.
18. What is the mood of the ad, colors used, music played?
The mood of the ad used is sarcastic and it also features a humor that is laughing at the ignorance of the employees.
19. Is the ad memorable?
It is memorable in the sense that it gives a useful fact on the symptom of gum disease and it makes audience feel curious about the gum disease. Also it definitely created an awareness on gum disease at the same time pushing their product functions.
20. Would you buy the product being advertised, why or why not?
No I would not buy the product that is being advertised
21. Be sure to include your opinion (have a specific point of view, love it or hate it.)
Because personally I am already used to using my regular toothpaste. And I don't see the problem continue using it in a regular basis since it doesn't cause any of my gum bleeding or my dentist did not recommend me to change. Therefore I don't see the need in buying or trying out a new product.
