Advertisement Campaign Research 2: Oil & Gas

1. Which of the (9) types of advertising does the ad belong to?

Brand

2. The four (4) roles of advertising. Which are relevant for this ad?

Marketing

3. What does the ad. want the audience to do or not do?

The ad want audience to know about their quality of fuel and purchase their fuel.

4. Who is the target audience?

  People who has a car that run on petrol and people who are finding a better quality fuel for their vehicle.

5. What are the target audience's needs, concerns and interest?

The targeted

6. What is the message?

  Is trying to tell that Esso's fuel bring the best of your car's engine.

7. Discuss the message being conveyed.

  The functions of Esso's petrol that contains Firing,Octane and Cleaning power.

8. Who does the message appeal to?

Audience that are seeking for a petrol that can boost their car to the maximum performance.

9. What is the desired communication outcome?

To allow the audience to recognize their brand.

10. What other communication channel is most effective?

Radio or Newspaper advertising.

11. Identify the ad and specific product being advertised and describe the ad.

  The car fuel and the image of the fuel company's image.

12. What does the ad show, people, products, scenery, etc?

  The advertisement shows different famous racing speedway in America while it also shows that racers that used Esso's fuel to get the best performance. While the same company that provide the racing fuel for racers also has fuel for your (target audience) personal car. Which can also bring the best out of your car.

13. What is not discussed about the product?

Price of the products, specific type of fuel.

14. What image is portrayed?

The image gives people of a high end fuel company also provide a good quality fuel for home users.

15. Is it true to life or puffery?
It is a true commercial.

16. Is the ad a slice-of-life, fear, humor, sex or other type of ad?
 This ad is direct type of advertisement it appeals directly to audience and they can easily relate to themselves.

17. Who is in the ad, if a star, what image does he or she portray?
Famous race car driver

18. What is the mood of the ad, colors used, music played?

Happy and glory music, so that the audience would have a positive feel about the overall content.

19. Is the ad memorable?

In my opinion the ad isn't memorable because it is not the kind of advertisement that you would choose to remember as nowadays these kind of ads are becoming so common in our daily lives.

20. Would you buy the product being advertised, why or why not?

I would buy the product. The reason is to try it out since the ad claims that they have the fuel with latest technology even surpasses the quality of aviation fuel which is used for aircraft. So why not give it a try maybe it will turn your car into a speed demon. Who knows?

21. Be sure to include your opinion (have a specific point of view, love it or hate it.)

I love the advertisement personally because it is a clear message that they want to convey to the targeted audience. The fact that they showed their achievement which is making racing fuel and winning races. While on the other hand it is you to decide weather a not to purchase the winning fuel that also produced by the same company.

Advertisement Campaign Research 1: Telecommunications

Funnier Verizon Droid Razr Mother's Day 2012

1. Which of the (9) types of advertising does the ad belong to?
   Brand Advertising

2. The four (4) roles of advertising. Which are relevant for this ad?
   Marketing

3. What does the ad. want the audience to do or not do?
   To tell people to get in touch with their close ones with their technology and product services.

4. Who is the target audience?
    Cellphones users, Family members that need to keep in touch.

5. What are the target audience's needs, concerns and interest?
    Keeping in touch with their close ones, and having a 4g wireless connection.

6. What is the message?
    Choose Verizon, the cheapest way to keep in touch in a far distance with a wireless 4g connection.

7. Discuss the message being conveyed.
    With the latest Motorola Droid RAZR combined with Verizon's 4g LTE network you can keep in touch with each other face to face via Skype. With the lowest price ever.

8. Who does the message appeal to?
    Audience that is seeking for a smartphone plan.

9. What is the desired communication outcome?
    Audience will buy Verizon's 4g package.

10. What other communication channel is most effective?
    Radio Advertisements 

11. Identify the ad and specific product being advertised and describe the ad.
     Motorola Droid RAZR 4g Smartphone and Verizon's 4g LTE network.

12. What does the ad show, people, products, scenery, etc?
    The Ad showed a mother and a daughter separating from each other, a salesmen that wanted to sell them the product.

13. What is not discussed about the product?
    The specification of the product and the price of the full package.

14. What image is portrayed?
    Love between both mother and daughter also it promotes mother's day at the same time.
    15. Is it true to life or puffery?
    It is true to life as they relate to our daily lives.

16. Is the ad a slice-of-life, fear, humor, sex or other type of ad?
      It is a humor content as the both mother and daughter is very sentimental.

17. Who is in the ad, if a star, what image does he or she portray?
      Mother, daughter and salesmen. They portray the love of both the characters.

18. What is the mood of the ad, colors used, music played?
     Sad mood in a funny manner, no music throughout the scene.

19. Is the ad memorable?
     Yes it is, the reason it being one of a kind and it lives a loving impression for you.

20. Would you buy the product being advertised, why or why not?
      No I would not because I am not looking for an android phone for now.

21. Be sure to include your opinion (have a specific point of view, love it or hate it.)
      I love this Ad because it is a very clear cut of the flow, that the story tells you that the importance of both product (the smartphone) and services (4g LTE) of Verizon. They promote it in a very creative and different way that not everyone realize that the technology they are selling is for a good cause and it how does it benefits at the same time change the way we communicate. 

About me

Interest is something that change when time passes.

At different point in life I am interested in so many different kind of things.

Till now I remember that there are so many interests I had before and I left it behind and moved on.

Sometimes I guess it's a gift for someone to be interested in something.

I can still recall one of my first few interest. When I was 12 back then, I used to be obsessed with

cars. Whenever I see car I would love to get to know more about the car and it's background. When it came to my teenage life where I started to get interested in a  type street dance called "popping". It is a dance invented late 80's and early 90's. Where African-American groove their body in a funky way also mimicking objects like robots, puppet, scarecrow and so on.

I remember both of these interests very well because it just gives you the feeling never want to stop exploring it for the rest of your life. And I think that will eventually evolve into passion. But then as I always like to believe that "As time pass, people change." When time passes it is natural for us to lose interest in the things we do.

Now, my interests are photography, shooting videos and editing it. I understand that one important element that will keep someone's interest running is satisfaction. Whatever we do we need to have satisfaction on what we are doing it or else you will lose our interest in a very short period of time.

Dreams
For me is not always to dream big and fulfill many desire in life. I know I don't see things in a positive manner. To me my dreams are simple.
I dreamed of finding myself in the future as a more positive person with less fear and more confidence.

Aspirations
My aspiration are to find the things I like to do in life and live it to the fullest.

I come from
When I was in my primary I used to stay in KL but then I shifted to PJ. I always think that I am a true local around my area.
The reason?
Staying in two different part of the city I get to know the slight culture difference among the two places especially the food.

Family Conditions
I am a only child, I did not grew up with anyone else. I have learned to live alone while both of my working parents are off to work.

3 Most long lasting experience
1.Last year Oct 10, it was my birthday and I was forced to get up of the stage in front of hundreds of
people and dance. What I experienced is that I would not do all these stuff if I were not with all these bunch of crazy people and all the support I get from my friends. Since then I really realize that the people around me really influence me.

2.When I was in Langkawi with bunch of friends, believe it or not I drank the most alcohol in one night. Which is 2 bottles, and I was very sure what I was doing and I wasn't drunk. That was the first time I get to high and tipsy. With that feeling I would need to control myself  and I told myself life is not just about alcohol and party. Its about responsibilities and commitment.

3.Just happened this Thursday, Bryan took me for a ride with with his bad boy without a helmet and you guessed it right we got caught. Bryan taught me one thing, that is keep calm, not to be scared,know your rights and you'll be safe. At last we got off without bribing or a ticket. Bad Luck Bryan? Think again.

My childhood life
I grew up in a very different kind of childhood life. I live without having a GameBoy or a Playstation. When I was young I only watch TV and sometimes listen to radio. Being bored at home and always talk to myself when I was young. The most important thing when I was young is to take care of myself and I feel that I can live on my own.

10 given circumstances
a) Never give up so easily
b) Try not to be mainstream, be different
c) Always be honest to myself
d) Self-driven
e) Motivate by my interest
f) Be optimistic
g) Know when to be ignorance
h) Results are important but it doesn't mean everything
i) Be realistic
j) Think like an adult
k) Enjoy life