Advertisement Campaign Research 2: Oil & Gas

1. Which of the (9) types of advertising does the ad belong to?

Brand

2. The four (4) roles of advertising. Which are relevant for this ad?

Marketing

3. What does the ad. want the audience to do or not do?

The ad want audience to know about their quality of fuel and purchase their fuel.

4. Who is the target audience?

  People who has a car that run on petrol and people who are finding a better quality fuel for their vehicle.

5. What are the target audience's needs, concerns and interest?

The targeted

6. What is the message?

  Is trying to tell that Esso's fuel bring the best of your car's engine.

7. Discuss the message being conveyed.

  The functions of Esso's petrol that contains Firing,Octane and Cleaning power.

8. Who does the message appeal to?

Audience that are seeking for a petrol that can boost their car to the maximum performance.

9. What is the desired communication outcome?

To allow the audience to recognize their brand.

10. What other communication channel is most effective?

Radio or Newspaper advertising.

11. Identify the ad and specific product being advertised and describe the ad.

  The car fuel and the image of the fuel company's image.

12. What does the ad show, people, products, scenery, etc?

  The advertisement shows different famous racing speedway in America while it also shows that racers that used Esso's fuel to get the best performance. While the same company that provide the racing fuel for racers also has fuel for your (target audience) personal car. Which can also bring the best out of your car.

13. What is not discussed about the product?

Price of the products, specific type of fuel.

14. What image is portrayed?

The image gives people of a high end fuel company also provide a good quality fuel for home users.

15. Is it true to life or puffery?
It is a true commercial.

16. Is the ad a slice-of-life, fear, humor, sex or other type of ad?
 This ad is direct type of advertisement it appeals directly to audience and they can easily relate to themselves.

17. Who is in the ad, if a star, what image does he or she portray?
Famous race car driver

18. What is the mood of the ad, colors used, music played?

Happy and glory music, so that the audience would have a positive feel about the overall content.

19. Is the ad memorable?

In my opinion the ad isn't memorable because it is not the kind of advertisement that you would choose to remember as nowadays these kind of ads are becoming so common in our daily lives.

20. Would you buy the product being advertised, why or why not?

I would buy the product. The reason is to try it out since the ad claims that they have the fuel with latest technology even surpasses the quality of aviation fuel which is used for aircraft. So why not give it a try maybe it will turn your car into a speed demon. Who knows?

21. Be sure to include your opinion (have a specific point of view, love it or hate it.)

I love the advertisement personally because it is a clear message that they want to convey to the targeted audience. The fact that they showed their achievement which is making racing fuel and winning races. While on the other hand it is you to decide weather a not to purchase the winning fuel that also produced by the same company.