Funnier Verizon Droid Razr Mother's Day 2012
1. Which of the (9) types of advertising does the ad belong to?
Brand Advertising
2. The four (4) roles of advertising. Which are relevant for this ad?
Marketing
3. What does the ad. want the audience to do or not do?
To tell people to get in touch with their close ones with their technology and product services.
4. Who is the target audience?
Cellphones users, Family members that need to keep in touch.
5. What are the target audience's needs, concerns and interest?
Keeping in touch with their close ones, and having a 4g wireless connection.
6. What is the message?
Choose Verizon, the cheapest way to keep in touch in a far distance with a wireless 4g connection.
7. Discuss the message being conveyed.
With the latest Motorola Droid RAZR combined with Verizon's 4g LTE network you can keep in touch with each other face to face via Skype. With the lowest price ever.
8. Who does the message appeal to?
Audience that is seeking for a smartphone plan.
9. What is the desired communication outcome?
Audience will buy Verizon's 4g package.
10. What other communication channel is most effective?
Radio Advertisements
11. Identify the ad and specific product being advertised and describe the ad.
Motorola Droid RAZR 4g Smartphone and Verizon's 4g LTE network.
12. What does the ad show, people, products, scenery, etc?
The Ad showed a mother and a daughter separating from each other, a salesmen that wanted to sell them the product.
13. What is not discussed about the product?
The specification of the product and the price of the full package.
14. What image is portrayed?
Love between both mother and daughter also it promotes mother's day at the same time.
15. Is it true to life or puffery?
It is true to life as they relate to our daily lives.
16. Is the ad a slice-of-life, fear, humor, sex or other type of ad?
It is a humor content as the both mother and daughter is very sentimental.
17. Who is in the ad, if a star, what image does he or she portray?
Mother, daughter and salesmen. They portray the love of both the characters.
18. What is the mood of the ad, colors used, music played?
Sad mood in a funny manner, no music throughout the scene.
19. Is the ad memorable?
Yes it is, the reason it being one of a kind and it lives a loving impression for you.
20. Would you buy the product being advertised, why or why not?
No I would not because I am not looking for an android phone for now.
21. Be sure to include your opinion (have a specific point of view, love it or hate it.)
I love this Ad because it is a very clear cut of the flow, that the story tells you that the importance of both product (the smartphone) and services (4g LTE) of Verizon. They promote it in a very creative and different way that not everyone realize that the technology they are selling is for a good cause and it how does it benefits at the same time change the way we communicate.
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