Porsche commercial: Engineered for Magic. Everyday
1. Which of the (9) types of advertising does the ad belong to?
Brand
2. The four (4) roles of advertising. Which are relevant for this ad?
Marketing
3. What does the ad. want the audience to do or not do?
The ad wants audience to buy their car and get to know their car.
4. Who is the target audience?
People who that is looking for a classic high end affordable sports car.
5. What are the target audience's needs, concerns and interest?
They want to know what their car can do for them.
6. What is the message?
Although the particular car model is a sport car, it can also be used as different purposes for various kind of users.
7. Discuss the message being conveyed.
The message is telling audience to that although their car is known as a classic sport car model but it still serves different purposes like fetching kids back from school and events like taking you home after the whole day of working.
8. Who does the message appeal to?
The message appeal to target audience that wants to get a classic and iconic car.
9. What is the desired communication outcome?
The desired communication is to let the message reach out to their audience and sell the image of the car. Where a niche market that can afford will buy one.
10. What other communication channel is most effective?
The internet, where people the company can get a direct feedback for their advertisement.
11. Identify the ad and specific product being advertised and describe the ad.
The Porsche 911 which is standing in the market for a long time which can be considered as an iconic product.
12. What does the ad show, people, products, scenery, etc?
Different people that is doing regular activities in a daily basis, like loading goods into their car, starting the engine after work and fetching kids back from school and so on.
13. What is not discussed about the product?
Where to get the product.
14. What image is portrayed?
It gives audience an lively image to the audience where their product is made for everyday life friendly.
15. Is it true to life or puffery?
It is true life events that regular people do everyday.
16. Is the ad a slice-of-life, fear, humor, sex or other type of ad?
It is a slice-of-life where daily life story that is told throughout the advertisement.
17. Who is in the ad, if a star, what image does he or she portray?
Regular men and women doing, normal daily activities they showed that how Porsche owners enjoy the small moment in life in fact that they are driving one.
18. What is the mood of the ad, colors used, music played?
The background music is a relaxing country music and it gives a lively mood to allow audience to blend in easily.
19. Is the ad memorable?
The ad is memorable while an iconic product can be advertise in such a simple and genius way.
20. Would you buy the product being advertised, why or why not?
I would buy the product being advertise because I too want to has that magical satisfaction of driving one. Provided that my financial status allow me to do so.
21. Be sure to include your opinion (have a specific point of view, love it or hate it.)
I love the advertisement because it effectively make me want to have the product. It is reaching out in a way that they relate simple events in our daily life.
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