Xbox 360 ad - "Standoff"
1. Which of the (9) types of advertising does the ad belong to?
Brand
2. The four (4) roles of advertising. Which are relevant for this ad?
Marketing
3. What does the ad. want the audience to do or not do?
The advertisement want attention from the audience to the message of the idea everyone is in their own virtual gaming world.
4. Who is the target audience?
Mainly people who play games online and want to play games with friends.
5. What are the target audience's needs, concerns and interest?
The targeted audience are interested in game consoles like Xbox 360 and their rival console ps3. Which is 2 different gaming platform.
6. What is the message?
The message is to convince their audience to "jump in" to their platform where everyone is in it.
7. Discuss the message being conveyed.
The message is trying to tell audience that xbox 360 are serious about gaming although from the outside they don't look like one. Therefore serious gamers should "jump in" and join the fun of serious gaming. The
8. Who does the message appeal to?
The message mainly appeal to youth between 17-25 years old which is the main gaming market audience.
9. What is the desired communication outcome?
To reach out to audience and gain popularity in their product.
10. What other communication channel is most effective?
The internet, because it could give a direct response from the audience. Another channel will be television where it could also reach out to a mass audience.
11. Identify the ad and specific product being advertised and describe the ad.
The specific product is the game console and platform being advertise although it did not show in the physical product.
12. What does the ad show, people, products, scenery, etc?
The advertisement shows people that is in the train station and in the city that is into their own world which is the gaming virtual world.
13. What is not discussed about the product?
The price and the specifications of the product also what the product does.
14. What image is portrayed?
The image portrayed a bunch of adults that are into the virtual gaming world in where
15. Is it true to life or puffery?
It's puffery.
16. Is the ad a slice-of-life, fear, humor, sex or other type of ad?
The advertisement is fantasy based humor ad.
17. Who is in the ad, if a star, what image does he or she portray?
The main character is portrayed as like a man with gun and wears like a criminal a typical game character.
18. What is the mood of the ad, colors used, music played?
At the beginning of the ad film color used is a dark color tone and it does not start with any music, so it made the atmosphere serious. At 0:16 things starts to get intense where everyone pull out their "hand gun" and the happy music started playing when the main character shout "bam" and everyone is pretending to shoot each other around the place includes the waiter, the cleaner, pedestrians and so on.
19. Is the ad memorable?
The advert is memorable because the advertisement purpose is to gain attention and interest to continue watching the full advertisement.
20. Would you buy the product being advertised, why or why not?
I would buy the product because it is a game console which is targeted to the youth and alongside of buying the product people are also buying the platform together.
21. Be sure to include your opinion (have a specific point of view, love it or hate it.)
I like love the advertisement because it is a very creative and brave at the same time it brings out the humor and fun of it. It has all the element that describe the product where it isn't logical but it is a good way to attract attention to their audience.
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