Resorts World™ Sentosa (www.yoursingapore.com)
1. Which of the (9) types of advertising does the ad belong to?
Institutional
2. The four (4) roles of advertising. Which are relevant for this ad?
Marketing
3. What does the ad. want the audience to do or not do?
The advert wants audience to feel the excitement and activities that you can get for going to their resort.
4. Who is the target audience?
General public that wants to have a vacation and fun with their friends and family.
5. What are the target audience's needs, concerns and interest?
Have fun and a vacation with their close ones.
6. What is the message?
Basically they are solely promoting fun and it the message is to tell audience that if you come to resort world you will get all that.
7. Discuss the message being conveyed.
They are promoting all kinds of fun activities to persuade their customers to join them with a fairy tale and fun journey.
8. Who does the message appeal to?
People who wants to have fun and enjoy, also people who are looking for an reality escape for a short period of time.
9. What is the desired communication outcome?
The desired communication outcome is to attract customers to buy there concept of escaping reality and go to their resort world.
10. What other communication channel is most effective?
Radio, because working class people always listen to it after work, stuck in traffic or in the car. It would be effective where there is an advert offering a holiday.
11. Identify the ad and specific product being advertised and describe the ad.
The product being advertise is more like an intangible product the ad is corporate advertising more on to selling their company's image.
12. What does the ad show, people, products, scenery, etc?
The ad mainly showed people that are excited with there locations, having fun with roller coasters, "Jurassic Park" and water park.
13. What is not discussed about the product?
The price of the entrance fee.
14. What image is portrayed?
It portrayed a happy and fun image to the customers.
15. Is it true to life or puffery?
It is a true to life event where people can actually have fun in their theme park.
16. Is the ad a slice-of-life, fear, humor, sex or other type of ad?
It is a slice of life.
17. Who is in the ad, if a star, what image does he or she portray?
People that are happy portray a fun image to the audience.
18. What is the mood of the ad, colors used, music played?
The mood of the advertisement is plays a fairy-tale-dreams-comes- true music. They use a vibrant color in as an attraction.
19. Is the ad memorable?
The advertisement isn't memorable, it was fun to watch but it was only a normal advertisement there wasn't any hype in throughout the process it doesn't want to make me show it to my friends. There were nothing really special about the advertisement that could me remember the advertisement.
20. Would you buy the product being advertised, why or why not?
I would buy the product being advertised because these kind of product does not varies in many choices. Therefore, if I am looking for fun I would definitely go to their resort to make my stay worth to experience.
21. Be sure to include your opinion (have a specific point of view, love it or hate it.)
I do not hate or love the advertisement. It was a in between situation for me because it is a cliche advertisement there is not point watching everything because it is predictable secondly they should have include narrations to enhance the viewing experience and be straight to the point.
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