Advertisement Campaign Research 7: Household & Personal

Lifebuoy Global Handwashing Day

1. Which of the (9) types of advertising does the ad belong to?

Brand

2. The four (4) roles of advertising. Which are relevant for this ad?

Marketing

3. What does the ad. want the audience to do or not do?

The ad wants audience to be aware of the importance of hand washing before having having their food.

4. Who is the target audience?

General Public especially to educate kids to wash their hands.

5. What are the target audience's needs, concerns and interest?

The targeted audience need is to get to get hygienic and clean with a family product.

6. What is the message?

Washing hands is not a difficult task it can be fun.

7. Discuss the message being conveyed.

They showed the steps of washing hands so that the audience who watched it know the correct way to wash their hands.

8. Who does the message appeal to?

The message appeal to both group of people that is people that cares about hygiene and also unaware of hygiene.

9. What is the desired communication outcome?

The desired communication outcome is to make audience aware of the importance of washing their hands and to buy their soap products.

10. What other communication channel is most effective?

Radio.

11. Identify the ad and specific product being advertised and describe the ad.

The specific product that is being advertised is a hand soap product.

12. What does the ad show, people, products, scenery, etc?

It shows a mom teaching her kids the way to wash their hand and it is important that people keep the germs away before eating.

13. What is not discussed about the product?

The price of the product and where to get it.

14. What image is portrayed?

The image is showing the importance of hygiene and cleanness.

15. Is it true to life or puffery?

It is true life event.

16. Is the ad a slice-of-life, fear, humor, sex or other type of ad?

Is the slice of live that telling the daily events we do.

17. Who is in the ad, if a star, what image does he or she portray?

A family of 4 pax. Showing the activity they do before a meal.

18. What is the mood of the ad, colors used, music played?

The mood of the ad is happy and music played is happy tone.

19. Is the ad memorable?

No it is not, the ad is a very mediocre advertisement concept with a theme song and that is somewhat creative.

20. Would you buy the product being advertised, why or why not?

I would not consider buying the product because the product isn't special enough as they do not differ themselves from competitors. Moreover for household product like these people would not often have the sense of changing to another brand and adapt to the new product because most of us has one at home.

21. Be sure to include your opinion (have a specific point of view, love it or hate it.)

I love the advertisement in the aspect that the ad targeted the kids as the main audience as the secondary audience is the working class "the dad". Also they added a catchy theme song to it, kids will easily remember and probably would convince their parents to buy the product.