Advertisement Campaign Research 6: Insurance

I want more time - Sad Commercial

1. Which of the (9) types of advertising does the ad belong to?

Direct

2. The four (4) roles of advertising. Which are relevant for this ad?

Marketing

3. What does the ad. want the audience to do or not do?

The ad wants the audience to realize the importance of buying an insurance plan.

4. Who is the target audience?

General public,especially working class that is committed to their family members.

5. What are the target audience's needs, concerns and interest?

The target audience needs is to know the importance about the insurance plan and have concern about the well being of their own family and close ones.

6. What is the message?

The message is to tell people the importance of the insurance, a guarantee back up installment plan in situation that threatens life will aid your close ones when you needed it. For some events that happens it is too late to turn back time, and when u realize the importance it is too late like what happened in the video.

7. Discuss the message being conveyed.

The advertisement tells us the importance of caring for our close one before it's too late. And it is too late to regret where you are in the position of a life threatening position. It is important to keep your family safe and secure with a suitable insurance plan that can bail your close ones in time of crisis with financial support.

8. Who does the message appeal to?

Targeted especially to breadwinner of the family to take responsibility on.

9. What is the desired communication outcome?

The outcome of the advertisement is to make people aware about the importance about an insurance plan.

10. What other communication channel is most effective?

Internet and radio commercials.

11. Identify the ad and specific product being advertised and describe the ad.

An insurance plan.

12. What does the ad show, people, products, scenery, etc?

It shows a relationship between the single-parental father and his son. He is regretting and he wished that he need more time to do the things that he miss out with his son.

13. What is not discussed about the product?

The detail of the plan and how the plan works for customers.

14. What image is portrayed?

The importance of love, care and nostalgia.

15. Is it true to life or puffery?

It is true life events and story that happens daily around the world.

16. Is the ad a slice-of-life, fear, humor, sex or other type of ad?

It is a slice-of-life where it reflect directly of some events in daily life.

17. Who is in the ad, if a star, what image does he or she portray?

The image of a relationship of a father and son. They portray an image of importance of love and care towards your close ones.

18. What is the mood of the ad, colors used, music played?

It is a flashback story telling where the story starts from the end and background music is sentimental music where it brings out the sad theme to the audience.

19. Is the ad memorable?

The ad is memorable because at one point the sudden event of the father's is facing the life threatening event out of a sudden and it could be one of the few saddest and shocking commercial that I've ever seen.

20. Would you buy the product being advertised, why or why not?

I would not buy the product because I already have a insurance plan and currently I have not supporting my close ones.

21. Be sure to include your opinion (have a specific point of view, love it or hate it.)

I love the advertisement because a short story with a simple idea that can bring out so many meaningful messages to their audience and let audience reflect about life.